Project Clublime
Year 2016
Type Commercial, Fitness Club design
Location Curtin and Brandon, ACT
Clublime fitness clubs in the ACT invited us to create a dynamic new design concept for them, based on their new logo and branding. The brand colour is lime green, and previously the gyms had been painted in this lime colour all around the walls. The use of the signature colour is now concentrated at the reception area, like a welcome from Clublime to its members and visitors.
Clublime, Brandon
At the reception areas, the dynamic lime green forms are set into a platform laid with large hexagonal carpet tiles in lime green, black, white and grey.
On entry to each fitness centre, a funky and colourful graffiti wall allows ‘Jimmy’ the club mascot to interact with space and visitors.
Other custom-designed elements throughout include pendant lighting, vertical floor to ceiling column lights, dividing walls created from plumbing pipes, standing desks and other furniture. Exposed ceilings were spray-painted black.
Clublime, Curtin ACT
The new design concept has been applied to almost all renovated fitness club of Clublime in ACT.