Project Alter Fashion Shop
Year 2017
Type Retail design
Location Athens, Greece
For this youth fashion store in the Athens Heart shopping mall, we took inspiration from the energy of young people and the colourful clothing they are wearing. The space was to feel unique and contemporary while evoking curiosity.
We also love to play with nature’s elements in an architectural way, hence the tree-like forms in a zesty lime green, the colour of life, renewal, nature and energy which is also associated with growth, harmony, freshness, fertility, safety and the environment.
The main display walls are black to create a high contrast with the vivid green ‘trees’ and circular stands in the centre of the space, while the ‘trees’ extend into voids in the cyan-coloured ceiling.
For the custom-designed furniture and display systems we also used experimental materials, including white plumbing pipes for the counter, ceiling feature above it and columns displaying clothing items hung from hooks.
Project Alter Fashion Shop
Year 2017
Type Retail design
Location Athens, Greece
For this youth fashion store in the Athens Heart shopping mall, we took inspiration from the energy of young people and the colourful clothing they are wearing. The space was to feel unique and contemporary while evoking curiosity.
We also love to play with nature’s elements in an architectural way, hence the tree-like forms in a zesty lime green, the colour of life, renewal, nature and energy which is also associated with growth, harmony, freshness, fertility, safety and the environment.
The main display walls are black to create a high contrast with the vivid green ‘trees’ and circular stands in the centre of the space, while the ‘trees’ extend into voids in the cyan-coloured ceiling.
For the custom-designed furniture and display systems we also used experimental materials, including white plumbing pipes for the counter, ceiling feature above it and columns displaying clothing items hung from hooks.